As Spring Training has started, we launched our new campaign Be Tough. Be Strong. B45. on February 14th, highlighted by a commercial featuring our ambassadors Carlos Gonzalez and Tommy Joseph, and our Production Manager Olivier Lépine, who has been with the company since the beginning.

This campaign honors our commitment to handcraft great baseball bats and the long way to reach the highest levels, from the tree cutting to a Big League field.

You’ve come a long way. 
You’re passionate about what you do. 
You don’t believe in shortcuts. 
You put all the efforts. 
You stand for quality; you deserve the best. 
You are never satisfied; you thrive for greatness. 
Be tough. Be strong. B45.

Credits
Agency: Les Mauvais Garçons
Artistic Director: Rachel Trudeau
Production: Jonathan Henderson / Création Webson
Camera Assistant: Marc-Antoine Hamel
Narrator: Marc Laliberté
Filming Locations: Philadelphia, PA and Quebec City, QC