With training camps in full swing, B45 unveils its new branding, featuring a new logo, colors, and website.
Orchestrated by Québec-based sports marketing agency Mark of the Warrior, the complete brand makeover was initiated by B45’s new owner and former Cy Young Award winner Éric Gagné, who wanted to give a fresh new start to his newly acquired company.
“I already had a good idea of how I wanted to position our new brand, but I took the time to get insights from current pro players. I am very proud of the branding we are unveiling today,” explains the former pitcher.
Based on Gagné’s ideas, Creative Director Alex Fortin came up with his representation of the new team in place.
“The new logo is bold and dynamic like its new management. The "B" is shaped like wings and is slightly tilted to give the impression of moving forward. The cyan blue color is a modern twist to honor the roots of where the company was founded.”
A new generation of Believers
B45 hopes to reach a whole new generation of baseball players, professional or amateur, who believe in the quality and performance of their products. With the support of ambassadors such as Carlos Gonzalez and Jonathan Lucroy, the Canadian company hopes to convert new Believers all across the World.
“We want our customers to believe in themselves, to have full confidence and to have no doubt. We want them to believe in their dreams. Our job is to provide them with the best tools on the market and I want each and every one of our employees to honor that ultimate goal,” states Éric Gagné about the Believer attitude that is endorsed within the organization.
New online experience
The new B45Baseball.com brings a whole new experience to online shoppers as it will provide a better navigation experience, regularly updated content plus new models and customization options.